A while back, I had my Editor sit down to interview one of my top clients and close friends, Joe Arko.

During their conversation, they stumbled upon an interesting topic... Zebras. 

I'm sure that you've seen Planet Earth (or something similar) where a lion or cheetah chases after and kills a Zebra, right? 

While it’s a pretty spectacular display of mother nature in action, these documentaries are actually quite misleading. 

Despite what the filmmakers and David “Honey Voice” Attenborough would have you believe, the success rate of a lion or cheetah hunting a zebra is less than 20%. 

Think about that for a second… 

The fastest and most powerful creatures in all of nature are only able to successfully catch a Zebra twice for every 10 hunts on which they embark. 

So why is it that a seemingly unintelligent striped pony is able to outwit and outmaneuver the “King of the Jungle” and the fastest land animal on the planet? 

One word… Distraction. 

You see, by itself, a Zebra has a life expectancy of only a few minutes.

However, when herded together, the Zebra’s stripes blend so seamlessly with one another that the predators are unable to distinguish their targets from one another and proceed to chase dozens of different Zebra without catching any of them. 

Your goals are like those Zebras. 

When you have too many targets, too many projects, and too many goals, you aren’t able to hit any of them successfully because you’ve fallen victim to what Joe has dubbed, “The Zebra Effect”. 

Your goals and targets blend together so quickly that you find yourself chasing after dozens of things all at once without ever ‘catching’ any of them. 

If you want to create sustainable results in your life and business then you must ruthlessly eliminate any goal or target that is not your #1 highest priority and focus ALL of your time, attention, and energy on one thing at a time.

This is the ONLY way to achieve sustainable success and lasting results. 

If you want to learn more of the amazing lessons that Joe shared with us for his case study, just click this link to read the full article. 

To Your Success, 
​Craig