Subscribe  |  Forward
 
 
 
May 10, 2024
 

ClickZ Digest
 

RESEARCH REPORT BY FOSPHA

 

Elevating eCommerce: Secrets of Scaling Brands

 

As brands scale, their approach to marketing changes significantly - but knowing the best growth strategy in each stage can be incredibly difficult. With case studies from 3 brands experiencing explosive growth, and Meta's Marketing Science team, this report will shine a light on the optimal approaches at every stage of development.

 

 

EDITOR’S PICKS
 

INSIGHTS

 

When and How to Incorporate CMO Expertise into Your Brand

 

The CMO role has evolved significantly, shifting from traditional marketing to a more strategic and digital focus. But when and how do you incorporate CMO expertise in your business?

 

Customer content for Kloo
 

INSIGHTS

 

Should You Consider Rebranding?

 

Rebranding is a critical strategy for businesses aiming to stay relevant amidst evolving products, market demands, and consumer perceptions, involving a profound transformation of a brand’s identity, values, and mission.

 

Customer content for Kloo
 

INSIGHTS

 

How to Leverage AI to Strengthen Sales and Marketing Team Alliance

 

AI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent data analysis and predictive modelling.

 

Customer content for Kloo
 

WHAT WE ARE READING
 

ADWEEK

 

Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships

 

OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated Press.

 

 

MARTECH

 

Google Harms Search Advertisers in 20 Slides

 

DOJ accuses Google of ad auction manipulation, inflating costs, and harming advertisers through practices like format pricing and RGSP in the U.S. vs. Google trial.

 

 

HUBSPOT

 

3 Tactics to Expand Your Email List

 

Learn three key tactics to grow your email list: offering lead magnets, optimizing SEO, and engaging in online communities, plus using website pop-ups effectively.

 

 

TOP VOICES
 

INSIGHT FROM JULIE LEE HARTER, YOUTUBE

 

6 ways to grow your YouTube channel in 2024

 

Whether your 2024 resolution is to finally start up that channel you’ve been envisioning, to refine your niche or grow your audience, here are 6 tips to get you closer to your goals!

 


 

WHAT WE ARE LISTENING TO
 

MARKETING AGAINST THE GRAIN

 

Mastering Sales Prospecting with AI in 2024

 

Kipp and Kieran discuss AI's transformative role in sales prospecting, highlighting increased email conversions, personalization, and tools like OpenAI and Grammarly.

 

Listen Here

 

 

MORE THAN A NEWSLETTER
 
 

Editorial  

Contact an editor to create content for your business.
 

Advertise with us 

Get in touch with our Advertising Team.