| Hybrid events can drive unmatched reach, engagement, and ROI. Whether it’s a full-scale conference, a series of talks, or even a hackathon—a hybrid event has the potential to outperform the standard one. But it does not need to be your default option in every situation.
Here’s a rundown of the pros and cons of hybrid events to help you develop a strategy that best fits your needs: |
 | Pro
 Attendees can choose when and where to attend the event  Expands your reach to global audiences, speakers, and sponsors | Con
 More physical space needed for socially distanced people and staging  Typically costs you more than in-person or virtual events |
Pro
 Introduces you to audiences who never considered attending an in-person event  Increases chances of attracting more exhibitors, sponsors, and revenue  Provides more branding opportunities | Con
 Needs more production equipment for content streaming  More logistical complexity (although experienced partners can simplify this for you)  Requires more lead time to plan |  |
 | Pro
 The number of attendees in the physical and virtual spaces can be modulated to evolving conditions  Have the ability to convert virtual audiences into in-person participants in the future | Con
 Many event planners and marketers don’t have the required skill sets to produce hybrid events  Require two planning and production teams for the in-person and virtual components |
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| Want to accelerate your event
strategy in 2022? Get your hybrid events
playbook now! Download Now |  |
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