Consumers, customers and brands are all demanding “cheaper/faster” with the hopes of “better”. We all know continued price discounting can destroy brand equity and long-term value, so what do brands need to do today?
IMI’s Don Mayo will debut fresh research along with recent case studies to explore today’s pricing realities and what it takes to drive brand relevance and share. Mayo will share the essential steps to engage and activate the shopper to win in the immediate, mid and long-term.
