New to the agenda!

Tips on how to craft the right content approach when capitalizing on emerging cultural trends.

Mathieu Gamache
Sr. Marketing Manager
Hershey Canada

Creating relevant content for a group of highly engaged consumers has become much more powerful than aiming to please everyone. Joining conversations and contributing to emerging cultural trends requires creative risks, but Hershey's senior marketing manager Mathieu Gamache says that approach to content is what's needed to connect with consumers now. Learn how Hershey's new approach led to the launch of the Oh Henry! 425 bar amid Marijuana legalization in Canada, the debut of a full-length Reese ASMR movie, and delivered stellar results.

+ Get more actionable takeaways, ideas and trends from brands that are winning their content marketing game. See the agenda.

Upfront Sponsors

Bud Light: Building an LDA+ audience via entertainment

Natalie Lucas
Director of Marketing, Light Beer Portfolio,
Labatt Breweries of Canada

Reinventing content marketing: the 2020 business strategy

Robert Rose
Founder and Chief Strategy Officer,
The Content Advisory

+ more to come

Deep-dive into the latest content marketing programs, effective audience-building strategies and best-in-class branded content case studies with brands that are excelling in the content space.

Ask us about special rates for brand marketers and media agencies.

For registration inquiries, contact:
Lia Minquini • lminquini@brunico.com • 416-408-2300 x282

For sponsorship inquiries, contact:
Lisa Faktor • lfaktor@brunico.com • 416-408-2300 x477

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