Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.  

Bleacher Report set out in 2018 to turn House of Highlights into a meaningful business. This year, the company is planning to invest in and expand the sub-brand -- and business -- into live events.

For Digiday+ members: Quora has all the answers -- and wants to sell ads against them.

Luxury retailer Barney's is getting into cannabis and will open "The High End" in its Beverly Hills flagship location, as well as selling cannabis accessories online.

Enter the Digiday Content Marketing awards for the chance to win this year's Best Use of Video, Best Branded Content Series, Most Innovative Use of Content and more. Don't wait: The last chance deadline is Feb. 22.

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When it comes to agencies, brands care more about cost than transparency

Seb Joseph

Advertisers continue to use price guarantees to select media agencies because the cost of media is easier to determine than its effectiveness.

Bleacher Report's House of Highlights is expanding into live events

Sahil Patel

House of Highlights, which is profitable and now supported by 15 full-time employees, is going big at the NBA All-Star Game.

 

Infographic: The brand safety crisis one year later

Sponsored Content GumGum

We asked brands about the overall state of brand safety in the world of digital marketing. Check out this interactive infographic to see what marketers are saying. Sponsored by GumGum.

Pitch deck: How Quora is selling advertisers

Kerry Flynn

Founded in 2009, question-and-answer site Quora attracts more than 300 million unique visitors per month.

Weed meets luxury: Barney's is launching a cannabis shop inside its own store

Ilyse Liffreing

Luxury retailer Barney’s will open “The High End” in its Beverly Hills flagship location and sell cannabis accessories online.

Research: These popular brand-safety tactics may be slashing audience reach

Sponsored Content GumGum

We asked almost 300 media professionals to share their thoughts on brand safety. Find out what they consider to be their biggest threat. Sponsored by GumGum.

The marketer's guide to African-American millennials

Sponsored Content Viant

In 2019, it's not enough to market to millennials as a whole -- the savvy marketer knows to get specific and focus on subsets with pinpoint accuracy. With a deeper understanding of African-American millennials in particular as outlined in this report, your business can better understand how to reach this large and powerful audience. Sponsored by Viant.

 
 
Events Title
 
February 12 - 13, 2019
Digiday Publishing Summit Japan
Kyoto, Japan
 
Shortlist Announcement:
February 19, 2019
Digiday Future Leader Awards
 
Last Chance Deadline:
February 22, 2019
Digiday Content Marketing Awards
 
 

ALL EVENTS

 
 
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