Some global marketers are wising up to management consultancies’ shortfalls.
May 20, 2019

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Top Stories
Marketing
Some global marketers are wising up to management consultancies’ shortfalls.
Media
Traffic to the digital news pioneer’s site had fallen by 85 percent over the past two years.
Sponsored by Dash Hudson
Social media has forever changed the face of beauty marketing. Savvy brands have been able to utilize visually-focused social platforms to tell stories, engage with consumers and connect with influencers. However, across all channels, one question lingers: just how exactly can one measure social media ROI? Sponsored by Dash Hudson.
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Media
Crunchyroll’s streaming service is available in more than 200 markets. But the WarnerMedia-owned service also wants to do more on the ground in key regions.
Sponsored by Permutive
As regulators and browsers increasingly crackdown on unnecessary cookie usage, audience data becomes a key battleground as publishers fight for audience and advertising dollars. It’s crucial to know where success lies and what’s blocking it. Sponsored by Permutive.
Retail
Bonobos has been quietly piloting a “try before you buy” service in three of its Boston area guideshops, and is looking at expanding the service to the West Coast.
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Sponsored by Akamai
The landscape for generating digital revenue is constantly changing. One thing that remains constant, however, is that the speed of your site has an impact on the revenue it generates. Join Simon Hearne, principle solutions engineer at Akamai Technologies, on Thursday, June 6 for a webinar as he explores the impact of speed on digital revenue. Sponsored by Akamai.
Media
In an effort to go beyond Apple news and scoops, 9to5 is making a play into other verticals.
Retail
Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach.
Publishing in the Platform Era
"Maybe we would scale that if we were to raise money and grow in a physical way. But we just didn’t know how we would spend it."
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