Real estate professionals consider their business plan their Bible, especially at the start of a new year. But chances are good that potential curveballs in the housing market may throw you off your goals as the year progresses. What's important is how you respond and adjust your plan of action in these challenging moments. Listen to "Drive With NAR" to hear advice from two pros about what to do when you realize you need to make changes to your business plan in order to stay on track.

While NAR fights legal challenges to procompetitive, proconsumer local broker marketplaces, you can educate your community.

Companies can create lasting loyalty with communities that reflect their values beyond "hitting a quarterly sales goal," author Mark Schaefer said on the Marketing Smarts Live Show. Schaefer points to Patagonia as an example of a brand with customers who are loyal because they know what it stands for.

From ecosystem conservation to "new" darker neutrals in exterior paint, these are the trends set to take hold in the industry this year.

Buyer's agent Daniel Kramp of the Corcoran Group found this Manhattan penthouse for his client at a steep discount to the 2022 asking price. The condo sold for $18.75 million.

After remaining flat in December, the Green Street Commercial Property Price Index ended 2023 down 10% for the year and 22% lower than its high point in March 2022. Green Street's Peter Rothemund says the pricing correction "appears to have run its course." Rothemund notes that "commercial real estate is now fairly priced versus yields on corporate bonds, and market pricing of listed REITs suggests the same."

Servant leadership prioritizes employee needs and development to keep the business running smoothly and efficiently. Serving employees builds trust, reduces burnout and turnover and increases employee productivity, positively affecting business goals.

The city of Jackson, Miss., is promoting pre-fabricated home projects to increase the supply of affordable housing as a way to help support residents and the local economy and rebuild the city's tax base.

The Court of Appeals, New York state's highest court, is scheduled to hear arguments today on a lawsuit claiming that New York City's property taxes are unlawful because they favor wealthy, white residents and discriminate against people of color. The court challenge was filed against the city and state by Tax Equity Now New York, a coalition of homeowners, civil rights organizations and real estate companies.

More progress needs to be made, but inflation has already eased more than expected and is on track toward the Federal Reserve's objective, according to Raphael Bostic, president of the Atlanta Fed. "We are in a restrictive stance and I'm comfortable with that, and I just want to see the economy continue to evolve with us in that stance," Bostic said.