Hi there,

Not too long ago, Facebook decided (in September) that it would ban any new political ad buys purchased a week away from Election Day.

It was an effort to crack down on disinformation in the lead up to the big day of in-person voting. Well, now that we're down to the wire, Facebook implemented the new policy and media buyers encountered friction, as my colleague Scott Nover reported.

Many ad campaigns that had already been approved were suddenly paused around the time the new policy was deployed. Media buyers, some speaking on anonymity, said the issues lasted well into Tuesday afternoon.

Read the full backstory.

Here's what else we're covering:

• Shopify merchants can now create targeted marketing campaigns and see how they perform on TikTok.
• The New York Times debuts its first Snapchat AR lens.
• Facebook public policy director for India and south and central Asia Ankhi Das is leaving the company to go into public service.

Stat of the Day: After selling The Morning Show to Apple TV+, Reese. Witherspoon scrapped the original Season 1 plan following the #MeToo movement in 2017.

Need a break? Consider how your video games are being made into movies.

Please send news tips to sara.jerde@adweek.com. If I don't hear from you, thanks for reading all the same. See you tomorrow.

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Media buyers say it's a big deal.

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. 

Join Tim Ellis, EVP and Chief Marketing Officer of the NFL, Heidi Browning, Senior EVP and Chief Marketing Officer of the NHL, Kate Jhaveri, EVP and Chief Marketing Officer of the NBA, Shiz Suzuki, AVP, Sponsorships and Experiential Marketing at AT&T, Barbara McHugh, SVP of Marketing for the MLB, Johanna Faries, Commissioner of Call of Duty Esports at Activision Blizzard, and many more for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. They'll share how they successfully navigated a year of upsets and transformation, what's in store for the coming year and insights in four themes: The Fan Experience, The Brand Experience, Sports for Social Good and The Future of Sports. 

Register now and join the movement. 

Facebook Stories is up next for the audio platform.

Unified ID 2.0 will be made available to publishers through the SaaS company's Authenticated Identity Infrastructure.

The election-focused content is a continuation of its ‘The Truth Is Essential’ campaign.

It was reported in August that she intervened on behalf of Hindu party politicians regarding the social network’s hate speech policies.

2 of them took aim at the US.