2018 is already shaping up to be a cat-and-mouse race between Procter & Gamble and Unilever over which brand can talk the most smack on digital advertising while putting pressure on platforms and agencies to clean up their act. As part of P&G's recent work to reevaluate its marketing spend and weed out spend that...
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March 01, 2018
Brand Marketing Daily
The top trends and topics for marketers
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When Procter & Gamble Cut $200 Million in Digital Ad Spend, It Increased Its Reach 10%
How Loyalty Marketing Can Survive in a Gen Z World
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