Here's a sure-fire way to get teen drivers to stay safe behind the wheel: Threaten to embarrass them by playing mom and dad's favorite tunes. That's the idea behind Toyota's new app from Saatchi & Saatchi London that basically functions as a teen's virtual parent while they're driving. First, both a parent and teen download...
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Advertising & Agency Daily
August 15, 2017
Your overview of the agency world
Fun initiative to promote better habits behind the wheel
By Lauren Johnson
Here's a sure-fire way to get teen drivers to stay safe behind the wheel: Threaten to embarrass them by playing mom and dad's favorite tunes. That's the idea behind Toyota's new app from Saatchi & Saatchi London that basically functions as a teen's virtual parent while they're driving. First, both a parent and teen download...
Read more »
Brand spends $40 million to $50 million annually
By Patrick Coffee
God-is Rivera takes on a new role
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After the president's response to white-nationalist rally
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'Look Closer: Across America' puts stories at the center
By Sami Main
A+E is celebrating the stories you can find across the United States if you just take the time to look for them. The network spent time filming all over the country to create this gorgeous new interactive film, which allows viewers to click through and see different perspectives. The interactive spot is part of the...
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