You may think that coffee grounds, olive oil residues or fruit peels are trash. Not at all! Turning waste or discarded by-products into valuable new materials is called “upcycling”. Upcycled cosmetics or circular beauty is a growing trend in the beauty and personal care industry because this approach helps preserve biodiversity and carbon stocks. One way of improving formulation sustainability is by using upcycled feedstock alternatives like waste or post-industrial residues. As a pioneer in sustainability, Evonik takes responsibility by introducing the ECOHANCE® program: A dedicated product range to enhance the use of next generation alternative feedstocks. Learn more about the first product ECOHANCE® Care PS3.