Profitability Does NOT Mean You Are Brilliant Profitability is not brilliance. Discover why discipline, not dollars, determines whether your success is sustainable or just lucky momentum. There is a dangerous illusion that comes with profitability. When cash is flowing, mistakes are easy to cover up. Inefficiencies do not look like inefficiencies. Mediocre performance can masquerade as success. But let us be clear: profitability is not a proxy for brilliance. It is not a badge that says, “I have figured it all out.” It simply means, at least for now, your top-line engine is powerful enough to drag along your baggage. |