Plus: contactless payment affects customer loyalty. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
August 6, 2020
By Sara Jerde
 
 
Disney+ Hits 60.5 Million Subscribers, Will Premiere Mulan on Its Platform
 

Hi there,

Thanks for your time this morning.

Disney told investors this week that its brand new streaming service, Disney+, hit 60.5 million total subscribers, mainly in the U.S. and in the handful of international markets where it has a presence. As context, Netflix just hit 193 million total subscribers across all markets.

Still, it's a good pacing for Disney which said in April 2019, ahead of the service's launch, that it wanted to attract between 60 million to 90 million subscribers before 2024.

Those figures are a “direct result” of “us being all in from the beginning. We are really committed to this," former CEO Robert Iger said at the time.

Current CEO Bob Chapek told investors this week that the company would grow subscriptions by "having new, hot tentpole content."

In other news:

Fun FactMore than 60% of Carnival cruise bookings for 2021 were new, rather than using rollover credits.

Need a break? Good news: The Ren & Stimpy Show is coming back.

Let me know of news tips, and other interesting items at sara.jerde@adweek.com. Otherwise, see you tomorrow!

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

 
 
 
 
 
 
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A fully reimagined virtual experience assembling the foremost brand marketers across industries to share insights, best practices and discuss the future of marketing. Featured leaders include P&G's Marc Pritchard, e.l.f.'s Kory Marchisotto, General Mill's Brad Hiranaga and more. Register today to secure the early-bird rate and join the movement on Sept. 14-17. 

 
 
 
 
 
 
 
 
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