Hello!

Before we get into the headlined story above, there's an elephant in the room to discuss: Where are all the ads? We're so accustomed to seeing nearly every ad before the Super Bowl, but with 72 hours to go, we're waiting on some 20+ ads and possibly a few surprise advertisers. Brands have revealed 33 ads, and we know of just over 50. We've also accounted for about 68.5 ad slots in the game, with a handful more likely available (every 30 seconds is a slot, meaning a 90-second buy is three ad slots). Unless ads roll out tomorrow or Saturday, which based on recent years isn't likely, we could be looking at a Super Bowl filled with big reveals. So if you hate the fact that brands release their ads early, this year's game might be a throwback to much simpler times. If you do like watching the ads, check out our video gallery.

OK, since so few ads were released today, I want to highlight a Paramount+ promo, which doesn't count against ViacomCBS' ad slots for the game. It's 90 seconds of Patrick Stewart and a whole cast of ViacomCBS stars. Most importantly Patrick Stewart dances a bit. It's an important campaign for ViacomCBS, which is rebranding CBS All Access to Paramount+ to compete in the escalating streaming wars.

We have two stories on the topic:

• One for those of you in the TV biz and need to understand CBS' game plan with Paramount+.
• The other looks at the creation of the promo, which you can watch in the story.

Big Game Summit

From our event today, we have two stories:

• Two-time Super Bowl champion Torrey Smith explains why he works with purpose-driven brands.
• First-time advertisers are fueling ViacomCBS' ad sales successes, according to ad sales chief Jo Ann Ross.

Master Lock pays homage to its classic 'Tough Under Fire.'

Young homeowners have had quite a year. So have their backyards.

There's room for 2 more in this excursion of a lifetime.

Zeta Global suggests directly addressing touchy subjects is no longer a gamble

The 30-second spot highlights brands Dawn and Swiffer.

The 30-second spot will run in select markets during the Big Game.

The 30-second spot will air before the coin toss.