As so many different parties — including the legacy agencies, pure-player Amazon agencies and Amazon itself — now wield power over disparate segments of retail media, the playing field has been leveled somewhat. This article is the fourth of a six-part, limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series. Additional coverage: - Early signs from marketers show that they are, at the very least, somewhat encouraged by the latest that they heard from Snapchat's ad offerings.
- Publishers' ad revenue was still up on an average of 26% year over year in 2022, but the outlook for 2023 more so resembles pre-pandemic realities. More in this Digiday+ Media Briefing.
- On day three of the IAB NewFronts, digital video platforms and publishers discussed the latest advancements in connected TV measurement with a focus on identity tracking and the future of artificial intelligence, as well as showcased a number of Spanish-language and bilingual media companies.
- Retail media is poised to be Meta's next great competitor.
- Times are hard in the esports industry, particularly for teams. Through such a barren spell, the biggest teams are leaving behind the publishers that chose not to share their spoils when times were good.
Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | As so many different parties — including the legacy agencies, pure-player Amazon agencies and Amazon itself — now wield power over disparate segments of retail media, the playing field has been leveled somewhat. | | |
|
howdy! | | | | | Early signs from marketers show that they are, at the very least, somewhat encouraged by what they heard | | |
| | | | | As more CTV inventory enters the market, new suppliers will compete with added signals and insights to prove performance to advertisers. | | |
| Advertisement |  | | |
howdy! | | | | | Publishers’ ad revenue was still up on an average of 26% year over year in 2022, but outlook for 2023 more so resembles pre-pandemic realities. | | |
| | | | | As users increasingly opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. | | |
howdy! | | | | | On day three of the IAB NewFronts, digital video platforms and publishers discussed the latest advancements in connected TV measurement with a focus on identity tracking and the future of artificial intelligence, as well as showcased a number of Spanish-language and bilingual media companies. | | |
| Advertisement |  | | |
| | | | | Download this guide to learn how marketers map customer journeys to draw deeper insights and enhance consumer experiences. | | |
howdy! | | | | | Retail media networks are gaining popularity with advertisers in part because of their proximity to consumers closer to the point of purchase. | | |
howdy! | | | | | Times are hard in the esports industry, particularly for teams. Through such a barren spell, the biggest teams are leaving behind the publishers that chose not to share their spoils when times were good. | | |
|
