Where exactly are Twitter's lost ad dollars going? Marketers are putting their dollars anywhere Elon Musk isn't, including their own bottom lines. Additional coverage: - Google is paying $392 million in a new agreement with 40 state attorneys general, but some expect the industry will face more legal battles.
- This week's Future of TV Briefing recaps the conversations from last week’s Digiday Future of TV Programming Forum, during which production and development executives discussed the state of the programming market amid the economic downturn.
- An influx of brand dollars into the metaverse has spurred the rise of a host of snake oil salesmen claiming undue expertise in the space, making it more difficult than ever to determine who the actual metaverse experts are.
- As one door closes — sources tell Digiday that Microsoft-owned Xandr shuttered its Clypd supply side platform that delivered data-driven linear tools to its user base — another opens, as new data science firm datafuelX launched its own similar product.
- Last year, former Dmexco CEO Christian Muche formed Beyond Ordinary, which will put on Possible, its first event, in April. Digiday spoke with Muche about this and more.
- The quickest way to Gen Z and young millennial hearts is through their stomachs -- or at least that's what media company Barstool Sports is betting on with its partnership with Pizza Hut.
Other things to know about - Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys.
- What channels and formats are you using to secure buy-in with the premium video? Tell us in this survey and we’ll send you a $5 gift card. Sponsored by Amobee.
- As marketers and brands search for new identity solutions following the loss of third-party cookies, one set of technologies is standing out among the rest: data clean rooms. Produced in partnership with Marketecture.
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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers are putting their dollars anywhere Elon Musk isn’t, including their own bottom lines. | | |
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howdy! | | | | | The tech giant is paying $392 million in a new agreement with 40 state attorneys general, but some expect the industry will face more legal battles. | | |
| | | | | European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year's Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing recaps the conversations from last week’s Digiday Future of TV Programming Forum, during which production and development executives discussed the state of the programming market amid the economic downturn. | | |
| | | | | Clean rooms are improving how brands collaborate, share insights and analyze data without compromising privacy. | | |
howdy! | | | | | An influx of brand dollars into the metaverse has spurred the rise of a host of snake oil salesmen claiming undue expertise in the space, making it more difficult than ever to determine who the actual metaverse experts are. | | |
| Advertisement |  | | |
| | | | | As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also on the rise. | | |
howdy! | | | | | As Xandr shuts down its Clypd platform, datafuelX’s M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today. | | |
howdy! | | | | | To help grow Possible, Muche has partnered with MMA Global, the industry organization for advancing modern marketing techniques. And he has a rogue’s gallery of angel investors. | | |
| | | | | The impending demise of the third-party cookie and increasing scrutiny from privacy regulators have pressed advertisers, agencies, tech platforms and media companies to adopt data clean rooms. |
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