Let’s be honest, there are some legitimate concerns when marketers incorporate AI into their workflows. Is the organization getting caught up in a hype cycle? Will there still be room for human judgment, or will everything fly off the rails? Today, contributor Theresa Kushner provides needed context for these concerns while showing, through examples we all can relate to, where human judgment and experience can work in harmony with amazing new AI capabilities.
And also today, managing editor Constantine von Hoffman offers a needed guide on how to go about selecting a data enrichment solution.
Chris Wood
Editor
