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| Top Stories |  | | Ivy Liu |
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| | | | | The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation. | | |
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howdy! | | | | | With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change. | | |
| | | | | While DSPs are remarkable tools for executing digital media campaigns, they don’t seamlessly translate to TV and provide the same functionality in that environment. | | |
howdy! | | | | | This year, many of San Diego Comic-Con’s attendees will be gamers. Forty-eight percent have expressed an interest in games, making the medium the third-most popular entertainment format among event attendees, after movies and television shows, according to data shared by YouGov. | | |
| | | | | Advertisers are identifying which campaign variables drove response and conversion rates to illuminate why past campaigns worked or didn’t, forming the basis for future campaign planning. | | |
howdy! | | | | | Publicis Groupe on Thursday said it will acquire influencer marketing company and platform Influential to expand its influencer marketing services. | | |
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| | | | | Disney Advertising’s study highlights how streaming TV has become a central part of family life, presenting unique opportunities for brands to engage with audiences meaningfully. | | |
howdy! | | | | | Over the past month, the Esports World Cup has announced a veritable who’s-who of major non-endemic sponsors, including PepsiCo, Mastercard, Unilever, Amazon and Adidas. Instead of focusing on viewership, brands such as PepsiCo and Mastercard told Digiday that they sponsored the event in a bid to build a long-term connection with the gaming community in the Middle East. | | |
howdy! | | | | | As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie. | | |
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