Good morning Marketer, let’s get technical for a moment.
We are all living through the digital transformations sparked by the COVID-19 pandemic, but last week as we kicked off our fall MarTech event I was reminded how marketing is already undergoing a technology-driven overhaul.
Take some of these session titles:
• How Leading Companies Are Transforming Martech Into A Strategic Enabler
• Pivoting To Customer Centricity
• How A Customer-Centric Digital Marketing Platform Saved Mentos Millions
• The Rise Of Multi-CMS: Benefits And Challenges
This absorption of technology into how marketers execute on behalf of their companies, clients and customers is creating strategies that are evolving every day, no matter what cataclysmic event accelerates the transitions. Check out the 80+ sessions at MarTech to see if you are up to speed.
Henry Powderly,
VP, Content