Plus, Google outlines publisher tools ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
ADWEEK | Media
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Media
 
 
March 12, 2021
By Lucinda Southern
 
 
 
 
Presented By
CAMP 360
 
 
 
 
Journalism Is Changing—and Gabe Schneider Wants Newsroom Leaders to Catch Up
 
 

Institutions the world over are examining their positions on race and how they treat people of color. In the U.S.—and clearly in the U.K. after this week’s rejection of claims of bigotry by The Society of Editors—media companies are in varying degrees of denial. 

Improving the long-running, older power structures takes time. Voices calling for change have to be persistent, loud and clear.

Gabe Schneider, 24-year-old editor of The Objective, a Substack-based collective of young writers covering the shortcomings of American journalism, is still waiting for media companies’ reckoning. Gabe spoke with Scott Nover about the color-blind spots in media coverage.

“There’s politics that go on at the Washington Post, whether or not the Post wants to acknowledge it. There’s politics that go on in every newsroom. Everyone has their own opinions and biases. And that’s something that we don’t get enough discussion of when I see a lot of media reporting.”

Check out Scott's piece here.

Elsewhere, Google is not taking a break. Now it’s expanding the use of publisher-provided identifiers (PPIDs), previously reserved for traditional and automated direct deals, for programmatic campaigns on the open auction.

Check out this piece from Ethan Wu on the details. 

Publishers tell me they are worried about the capacity for growth on the open exchange once cookies disappear. More Google-owned products facilitating transactions don’t exactly allay those concerns.

On that note, stay tuned for the results of our pulse-taking survey this week on the outcome of Google’s confirmation it will not support email-based identifiers in its tech stack. My colleague Ronan Shields will share the findings.  

With that, please consider supporting our journalism with an Adweek+ Subscription and gain full access to all of Adweek's essential coverage and resources.

Thanks for reading and have a great weekend!

Lucinda 

Lucinda.southern@adweek.com 

 
 
 
 
 
 
Google to Put Out New Publisher Tools Following ID Shake-Up
 
 

This will support the online advertising giant's latest Privacy Sandbox initiative.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Adweek Promos and Events
Expert Insights on the Rapidly Transforming Media Landscape
 
 

Keep up with the rapid transformation of media and learn how to build a future-forward marketing strategy at Adweek’s Mediaweek, April 14-16.

This live virtual summit will bring together expert speakers, including Karla Davis, VP of Integrated Marketing and Media at Ulta Beauty, Professor Scott Galloway, Professor of Marketing at NYU’s Stern School of Business, Marla Kaplowitz, President and CEO of 4A’s, Bill Tucker, Group EVP at ANA and many more, to share insights on the Main Stage, lead Workshops and lead Masterclasses.

Register by March 17 to save 40% on your pass.

 
 
 
 
 
 
 
 
Christie's Isn't Just Adopting NFTs as Part of Its Digital Transformation
 
 

The auction house uses Quantcast Platform to find high-net-worth clients.

 
 
 
 
 
Brandshare by YouGov
What Media Consumption Can Tell You About the Post-Pandemic Consumer
 
What Media Consumption Can Tell You About the Post-Pandemic Consumer
 
 
 
 
 
 
TV Networks Are Building Internal Ad Tech as They Dive Deeper Into Streaming
 
 

Disney, Discovery and ViacomCBS all have new programmatic solutions.

 
 
 
 
 
Musical Artists Are Putting the Audio in Audio Feature Twitter Spaces
 
 

Nick Jonas, NCT are among those using the Clubhouse clone this week.

 
 
 
 
 
 
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