Some brands play Rock 'Em Sock 'Em Robots with their social platforms to remain competitive; for other brands, it’s more a game of chess, Monopoly or Scrabble. In this interactive session, we'll pair up the sector and brand voice with the appropriate playing field for their intended strategy. In this interactive session, you’ll dive into a platform showdown, weighing the pros and cons of TikTok versus Instagram and Facebook, X versus Threads, and more, as well as newer challengers like nospace, BlueSky, and Mastodon. By the end, you'll walk away with a clear strategy on where to invest your time and resources for maximum impact. |