APRIL 9, 2021

‘Service Is Where the Money Is’ at Car Dealerships

“I was indoctrinated into service work,” says Darrel Ferguson, who now works for software provider Xtime. “I was forced into it.” In retrospect, “I got lucky.”

Connecting the Customer Experience To Help Steer a Company’s Focus
Shelly M. Chandler,Vice President of Customer Experience at American Tire Distributors (ATD), discusses how they are improving business outcomes through connected customer experiences. 35+ Speakers featured at the 17^th annual CXAUTO Summit Series June 15-17. Save 20% on Live Virtual Experience tickets through April 30. More information at www.tlsummits.com.

Subaru, Jeep Claim Four of Five Most-Seen Auto Ads

The two highest-ranked commercials promote the Subaru Forester and Outback.

Connecting With the Customer

“Understanding” is what your customers crave most and what your team must learn to deliver.

Production Slowdowns, Demand Cut March U.S. Light-Vehicle Inventory 10% from February

For Wards Intelligence Subscribers
If dealers can continue turning over inventory in April at the same pace as March, sales could easily top a 17 million-unit SAAR again – but uncertainty remains as to how long sales can hold up with inventory nosediving.

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