“Water, water everywhere and not a drop to drink.” That’s the lament of the title character in Samuel Coleridge’s poem, “The Rime of the Ancient Mariner.” In it, the old dude finds himself adrift in the ocean and surrounded by unpotable salt water.

Marketers could make the same complaint about gen AI. It’s everywhere in the organization, but few are getting trained to use it. What’s a marketing maven to do? You do it yourself, of course. Our story has all the resources you need to DIY your AI education, including free courses from Harvard and MIT.

Also, we’re a month away from The MarTech Conference. Check out the agenda and get your free pass to this virtual event. You won’t find a better program for the price.

Constantine von Hoffman
Managing Editor

 
Transform your marketing strategies with AI

Salesforce

When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year

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AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce.

B2B marketing

How data-driven email nurturing transforms the B2B sales funnel

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Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI.

Marketing artificial intelligence (AI)

How to get the AI training you need to succeed

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Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!

Marketing privacy

How to Leverage Snowflake and OneTrust for Consent Management at Scale

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Join this webinar to learn how to maximize the value of your data for marketing, all while respecting user choice.

Email marketing

Why email is still a powerhouse

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Email remains a top-performing channel for first-party data, identity resolution, and omnichannel engagement— delivering an average $36 ROI for every $1 spent. Learn how to maximize email’s impact.

Marketing artificial intelligence (AI)

AI-powered martech releases and news: February 27

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If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who don't understand it either.

Watch on Demand: The Future of Digital Content

Diversity and inclusion in marketing

Target’s DEI retreat: Inclusivity was never more than a marketing stunt

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Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust.

MarTech buyer's guide

Identity resolution: The key to better marketing in a privacy-first world

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As third-party cookies disappear and data privacy laws tighten, identity resolution is more critical than ever. From AI-powered matching to real-time personalization, MarTech’s latest guide explores key trends.

Email marketing

3 reasons the ‘Do You Want to Hear From Us’ email must die

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Re-engagement emails annoy customers by asking a question you should already know the answer to.

Free online event

What if one idea could transform your marketing?

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Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading

Good reads and conversations to help good marketers get better.
 

MarTech research

Surveys and research reports to make you a more-informed marketer
 

What they're saying

  • “A data-driven automated email nurturing strategy lets B2B organizations transform their sales funnels by improving efficiency, increasing engagement and driving conversions. By designing workflows with clear enrollment criteria, behavior-driven triggers and personalized messaging, you can create a seamless pipeline from lead generation to final sale.” – Brianna Miller in How data-driven email nurturing transforms the B2B sales funnel.
  • “There are more than 14,000 martech tools on the market. While the tools get a lot of attention, the data does all the work. Without quality data, the tools just deliver junk. Feed them bad data, and they deliver more junk. Now imagine AI agents with access to bad data and little human oversight. Does this sound fun? No, it does not.”  – Mike Pastore in When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year.
 

From Search Engine Land