Introducing Adweek's New Political Coverage
| | | | | First Things First | | September 19, 2019 |
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| | | Adweek 2020: Behind the Brand Messaging of All the Presidential Candidates | | | This is a note from Sara Jerde, our recently anointed publishing editor and leader of our politics coverage. We’re in the middle of a great brand race—the 2020 election. As we get closer to November 2020, Adweek will be closely watching how the contenders for the White House are posturing themselves as brands. We’ll be reporting on how their messaging evolves in their advertisements and campaign materials. To kick things off, we asked marketing and branding experts to evaluate each candidate’s logo and slogan. They told us that the 2020 hopefuls have a big obstacle to overcome. In all (so far), there are 24 candidates running for the White House, and they’ll need something splashy to stand out from the crowd and to have messaging that can compete against President Trump’s Make America Great Again brand. The candidates also need to use language that appeals to the widest possible swath of Americans but is specific enough to energize voters and encourage them to head to the polls. Take a look at what else the experts had to say: We’ll continue to update this post as the landscape changes closer to the election. And check back in—we’ll be covering 2020 much more aggressively, examining how it intersects with advertising, marketing and media. Read more: You can see all of Adweek’s coverage of politics and race for 2020 by visiting adweek.com/politics. | | | |
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| | | Ad of the Day: Sandy Hook Promise Darkly Flips the Cheery Back-to-School Ad in New Gun Violence PSA | | | Back-to-school ads are always upbeat, product-packed affairs in which kids can’t wait to return to school with new gear. And although this spot starts down a similar path, it soon veers off into a much darker place. It’s the newest PSA from BBDO for nonprofit Sandy Hook Promise, which has spent years creating compelling content that helps highlight the warning signs of potential violence. And this time, the group certainly pulls no punches. | |
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| | | Latest at Adweek: Level Up in Todays Disruptive Marketplace | | | The Institute for Brand Marketing™ is a complimentary, professional development program designed for brand marketers presented in collaboration with IBM Watson Advertising and Adweek. Gain skills to help you accelerate your career and get started today. | | | |
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| | | 5 Dos and Don’ts to Creating Sustainable Activations | By Jamie Shaw, creative director, Cogs & Marvel DO build activations with repurposed materials. On a recent project for Bank of the West, we created a whole eco-event to tell their story, using 100% repurposed materials for fabrication, printing with water-based ink on compostable board and sourcing food for edible installations through local, sustainable purveyors.DON’T build a single-use set.DO use AR and VR to create experiences. We’re pushing into more mixed media and multisensory experiences because things like AR and projection mapping have no physical footprint.DON’T create swag that will end up in landfills.DO create digital takeaway souvenirs. We’re proposing digital takeaway souvenirs from drone photo shoots to curated playlists or things that can be planted, consumed or otherwise used up. | | | |
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| | | Let us know what you're doing to fight climate change | Have you created a compelling creative campaign to raise awareness? Or maybe your office is doing something unique to cut your carbon footprint. Let us know. Email me at jameson.fleming@adweek.com with what your company is doing. | | | |
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