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 | | | | And 17 other brands were also leaders in the overall grocery shopping experience. READ MORE |
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| | A recent study indicates that a whopping 94% of U.S. consumers are still worried about the cost of food.
We asked:
How are you giving shoppers a break from inflation?
You answered:
- Loyalty awards 38%
- Price cuts 35%
- BOGO deals 21%
- Other, tell us in the comments 6%
You said:
Phil Hurst, Store Director, Tenuta’s Food Lane
BOGO can only be achieved in high margin items or categories. Ad features on strong key items across several departments will draw basket customers. The ONLY way to present these features to a wide customer base is a direct mail flyer; accounts dropping print ads are surely wasting features on customers they would already possess.
Michael Diaz
I think BOGOs are a ploy to get customers in the store with hopes of them buying other items with a higher markup to balance the low marginal items. Flyers seem to be the major way organizations are offering a price point below the average price.
Jeff Cohen, Owner, PGS Enterprises LLC
There are others ways to save the customers on their food costs. By lowering operational costs any way possible is a good start. Companies like mine are factory direct parts and services that all retailers can take advantage of. This is going to get worse before it gets better.
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Have another thought? Weigh in on our LinkedIn poll here, or email the SN staff at contactus@supermarketnews.com,
and make sure to include your first and last name and job title. WHAT DO YOU THINK? |
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