The real estate market changes daily, and the housing data you're looking at today may not be relevant tomorrow. Hear how two real estate pros have developed specific strategies around applying industry research to their business and sharing actionable data with their customers. They say the best data you can find lies within a tool you likely use every day. Listen to "Drive With NAR."

Empathy and vulnerability go a long way when it comes to solving problems and building trust.

Employing "emography," which combines advanced behavioral and neuroscientific research, brands can dig deeper into demographic and psychographic insights "to understand with more granularity what makes people tick," writes Anywhere Real Estate Chief Marketing Officer Esther-Mireya Tejeda. For example, Domino's created its pizza tracker to address consumer anxieties while awaiting orders and Noom uses emography to recognize significant "emotional motivators behind unhealthy eating habits" and create "a new spin on dieting."

Many paint companies have chosen a variation of this universal color as their pick for the 2024 Color of the Year.

Author Marni Jameson shares the details of making the dream of a vacation home in Florida a reality, with input from others who have taken the plunge, a real estate pro and an accountant.

Arrived, a Jeff Bezos-backed company that operates a fractional real estate investing platform, is helping investors gain exposure to single-family rentals through its new Single Family Residential Fund. Arrived CEO Ryan Frazier has pointed to persistent housing demand and historically robust returns as reasons for having confidence in the single-family market.

Deck: Calling all young, ambitious real estate professionals! Fill out an application by Jan. 17 for your chance to be a part of the 2024 class of 30 Under 30.

Many millennials considering home purchases are grappling with elevated costs as a result of housing prices as well as mortgage rates, which have risen sharply compared with a few years ago. This podcast examines the forces keeping prices high as well as the case for continuing to rent.

The Federal Reserve's recently released Beige Book, which pointed to slowing economic conditions, also offered a look at the current state of commercial real estate and how conditions vary across the country.

Indicators of a long-anticipated U.S. economic slowdown have emerged, with signs of reduced consumer spending, lower holiday shopping figures and warnings from major retailers. As the job market cools and wages stall, experts believe the economy is set to face additional challenges in 2024, affecting GDP growth and inflation rates.