Hi John,

Consumers in Latin America are moving away from traditional search engines, favoring retailers’ digital properties for product research instead. This shift is compelling advertisers to follow suit, making retail media one of the highest return-on-ad-spending channels in the world. 

Download a complimentary copy of our analyst report, “Latin America Retail Media Advertising Trends 2024,” to uncover the key factors driving this growth and explore the new formats capturing a larger share of advertisers’ upper-funnel ad budgets.

This EMARKETER analyst report is presented by Mercado Ads.

Sincerely,
EMARKETER Editors

P.S. Please forward this email to colleagues who are interested in Latin America’s retail media ecosystem. Thank you!