Other things to know about - Time is running out to secure your passes for the Digiday Publishing Summit. Join us March 25-27 in Vail to connect with execs from Forbes, NBC Universal and many more.
- While first-party data is one of many paths forward in a cookieless, privacy-first landscape, third-party data is still around. Sponsored by Alliant.
- Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. Sponsored by Bango.
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| Top Stories |  | | Ivy Liu |
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| | | | | Some of TikTok’s advertisers are considering whether advertising puts them at risk. | | |
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howdy! | | | | | “Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out. | | |
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| | | | | Register for this virtual event on April 17 at 2 p.m. ET to learn how The Mom Edit and Collective Voice's creator-content strategy drove sales and positive ROI for Saks. | | |
howdy! | | | | | Once those cookies disappear, Amazon will stand as one of the few and largest platforms where marketers can precisely target and measure their advertising. | | |
| | | | | After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions. | | |
howdy! | | | | | Experts assert that buyers don’t have to accept trade-offs when it comes to merging ad tech and TV. | | |
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| | | | | Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more reaches consumers in the best manner possible. | | |
howdy! | | | | | Influencer agencies are bracing for a potential TikTok ban that could disrupt their client and creator partnerships – but many are putting contingency plans in place as regulations unfold. | | |
howdy! | | | | | LGBTQ+ publisher Q.Digital has acquired Outsports from Vox Media in an all-stock equity deal. Q.Digital plans to grow Outsports’ audience by 20% and sell sponsorships for its sports coverage. | | |
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