Agencies hope B Corp status is still an effective calling card, but momentum among brands is turning due to a changed political climate. Additional coverage: - DEI backlash is putting a “gag order” on a communication professional’s clients.
- This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.
- LinkedIn is encouraging publishers that are part of its pre-roll video ad program to post more on the platform. Publishers are meeting that demand with clipped and repackaged event videos.
- The pursuit of principal media has ended up affecting how holding company agencies draft contracts with big clients. Some say it's a legal matter.
- From our sister site, Modern Retail: Amazon has discontinued Inspire, its TikTok-esque feature within the company’s shopping app, as it invests in artificial intelligence.
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| Top Stories |  | | Ivy Liu |
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| | | | | Agencies hope B Corp status is still an effective calling card, but momentum among brands is turning due to a changed political climate. | | |
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howdy! | | | | | DEI backlash puts ‘gag order’ on communication professional clients. | | |
| | | | | With more people streaming than watching linear TV, successful marketers are positioning CTV at the center of their campaigns to reduce duplication. | | |
howdy! | | | | | This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape. | | |
| | | | | Brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025. | | |
howdy! | | | | | LinkedIn is encouraging publishers that are part of its pre-roll video ad program to post more on the platform, and publishers are meeting that demand with little additional effort thanks to clipped and repackaged event videos. | | |
| Advertisement |  | | |
| | | | | One of the biggest hurdles to launching a media network is prolonged periods of negotiation, contracts and legal, further compounded by the need for data science resources. | | |
howdy! | | | | | The pursuit of principal media has ended up affecting how holding company agencies draft contracts with big clients. Some say it’s a legal matter. | | |
howdy! | | | | | The pursuit of principal media has ended up affecting how holding company agencies draft contracts with big clients. Some say it’s a legal matter. | | |
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