Twitter is an anathema to a lot of advertisers right now — but not all of them.
December 07, 2022
Whisper it: some advertisers still like Elon Musk's Twitter
Twitter is an anathema to a lot of advertisers right now — but not all of them.
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Some marketers believe cross-platform activation is the future of metaverse advertising — but not everyone is convinced quite yet. This week's Digiday+ Future of TV Briefing looks at how IAB Tech Lab's recent definition of in-stream video advertising affects the online video advertising marketplace. As user generated content becomes more important in today's growing creator economy, Red Carnation Hotels holds steadfast to relying on the "power of the people." Florists' Transworld Delivery is looking to stand out during the holiday season through connected TV with the goal to drive brand recognition and incremental traffic. Other things to know about Cyber week extension ending soon: Save 35% on annual Digiday+ membership. Offer ends December 9. Download this publisher guide to learn how advertisers are running successful CTV campaigns with SSPs. Sponsored by TheViewPoint. Publishers are always seeking ways to improve their site performance, and with one of the latest changes from Google — Core Web Vitals — there are several new strategies to keep in mind. Sponsored by Outbrain
Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters.
This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace.
While some marketers believe a decoupled CMS and a headless CMS are the same, this isn’t the case. A headless CMS separates the front and back end to allow marketers more flexibility.
FTD LLC, also known as Florists’ Transworld Delivery, is looking to stand out during the holiday season through connected TV with the goal to drive brand recognition and incremental traffic.
Prospective buyers are feeling the pinch, while entrepreneurs are wary about a cooling economy. That’s the current state of dealmaking, according to execs on both sides of the negotiating table.
