| Hi John,
The full deprecation of the third-party cookie by the end of 2024 will be a major event for digital marketers. Although the way marketers have worked in recent memory will be disrupted, the change brings with it an opportunity to understand customers better by delivering relevant content in a way that doesn’t infringe on privacy.
Download this white paper, compliments of Okta, for insights on: - How your industry peers are responding to third-party cookie loss
- Why first- and zero-party data will be crucial for customer acquisition and retention
- How customer identity—starting with the login box—helps you collect and activate the marketing data you need to better understand and cater to your customers
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