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Long-form marketing materials from MediaPost advertisers. Bridge the Gap between TV and DigitalRead our white paper to learn: How Cast can help you connect new digital media to traditional TV ads in your campaignsWhy increasing the connectivity of your channels will lead to a virtuous cycle of valueHow an American department store reached their audience with connected TV and digital ads DOWNLOADTV Viewability in the Age of the Distracted ViewerViant’s new report, TV Viewability in the Age of the Distracted Viewer, dives into the challenges facing television advertising in 2018 – everything from second-screen distraction to the DVR and rise of OTT – and explains how an effective cross-device strategy can help marketers achieve their goals.
This report reveals: How to retarget TV viewers on their companion devices while they’re in front of the TVWhy and how marketers are using to OTT content to reach viewers in a television-like environmentWhy you need a different marketing strategy to reach Big Bang Theory fans versus viewers of the Today Show DOWNLOAD Click Here To Post Your Sponsored White Paper |
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