Loading...
The New Retail Paradigm Part 1: The Evolution of Consumer Shopping Catalyst, in partnership with London Research, conducted a two-part study to understand shifts in consumer shopping and their impact for marketers. Our findings show that the pandemic ushered in a new, shorter customer journey and how everything is shoppable now that consumers are being driven by convenience and rapid-delivery services. According to GroupM research, global retail ecommerce will reach $6.2 trillion in 2022, and this will only continue to expand. We look at which changes are here to stay, how brands and platforms are evolving to meet these changes and shed light on ways marketers can adapt and deliver a coherent, consistent experience at every touchpoint to close the gaps between their brands and consumers. DOWNLOADThe New Retail Paradigm Part 2: How Brands are Investing in the Future of Shopping A new retail paradigm has emerged. How are brands and marketers evolving their investment and marketing strategies in the new era of shopping? The rise of e-commerce accelerated by the pandemic, the impending demise of the third-party cookie, the rise of retail media, and the cost-of-living crisis are just four of the forces driving the emergence of a new relationship between shoppers, retailers, and brands. This report - the companion piece to Part One - examines how marketers have embraced advertising on e-commerce sites, and how they’re responding to consumers’ fluid and flexible approach to shopping in this rapidly evolving ecosystem. DOWNLOAD Contact MediaPost To Post Your White Paper
|
Loading...
Loading...