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Long-form marketing materials from MediaPost advertisers. The ANA & Innovid Release The State of Connected TV Report 2020 Not only are CTV households expected to grow to 82% by 2023, but CTV-exclusive audiences like cord-cutters and cord-nevers households are estimated to increase to 44% of the population during the same period. With this level of adoption, it’s clear that the platform should be front-of-mind for advertisers seeking to reach their total addressable market. But what opportunities does it create for brands? |
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