White Papers from MediaPost Advertisers feat. Location Sciences

The State of Privacy and Location Marketing Report

As the industry leader for independent validation & insights, Location Sciences' primary mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy and quality of their location marketing.

This Report outlines how marketers will be affected by regulatory & iOS 13 privacy updates. Privacy’s impact on location data affects key pillars of performance such as audience quality, attribution and footfall confidence, and dynamic creative optimization.