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Long-form marketing materials from MediaPost advertisers. Perceptions of financial security: Insights into what financial security means to Americans For many Americans, charting a path to financial security can be a daunting task. But new research has shown that examining financial habits alone cannot account for a holistic understanding of the issue. To fill that gap, YouGov’s latest whitepaper, Perceptions of financial security, compares views of the financially secure and the financially insecure. This whitepaper uses YouGov data to understand: Demographic and attitudinal traits across these two groups Consumer and financial habits by groupThe roles that life stage and financial circumstances play in their perceptionsImplications of an individual’s perceived financial security on other aspects of their life DOWNLOADCTV: Natural Partner for Fast and Furious D2C Growth Direct-to-consumers (D2C) brands economize by bypassing brick-and-mortar distribution and grew up on social media to cultivate deep, trusting relationships with their customers. By doing this they disturbed nearly every industry in the process. Now they’re turning to TV for customer acquisition at scale. While linear TV can play a critical role in expanding D2C reach, connected TV (CTV) is a perfect match for D2C in terms of targeting and rapid-fire optimization of campaign performance. In dataxu’s new white paper, “CTV: Natural Partner for Fast and Furious D2C Growth,” we take a deep dive into direct-to-consumer business strategies, gathering insights from leaders and examining the data behind CTV advertising to connect CTV to disruptive marketing. DOWNLOADWhy Data and Data Governance Matter More Than Ever Today we live in an ever-expanding digitally-oriented, data-driven economy. Governments, privacy advocates and consumers want to know what data is being collected, how it is being used and with whom it is being shared. Responsible use of data is key to protecting your customers and your brand. Acxiom's new eBook shares insights into best practices for: Preparing for privacy laws today and tomorrowManaging global data Creating a lasting data governance strategy DOWNLOAD Contact MediaPost To Post Your White Paper |
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