The New State of Audience Data Quality Lotame commissioned an independent media research company to conduct a survey with 300 brand marketers on audience data quality to uncover key trends, behaviors, concerns and decisions being made around purchasing and/or using audience data. A few survey findings include: Nearly 100% of marketers view audience data as valuable 42% of marketers purchase demographic (age, gender) data While 84% of marketers prioritize accuracy, only 20% are very confident in data accuracy 25% of marketers would pay 10% or more for their data if it was higher quality View the full research report for data quality challenges, quality-control practices, and more. ...Read More |