Ask yourself, "Who else reaches the same prospects I do?"
In one of my previous articles, I talked about the importance in marketing of being personal, timely and relevant.
One of the most powerful ways to be personal, timely and relevant, while extending your reach, is through strategic cross-marketing. Ask yourself, "Who else reaches the same prospects I do?" Make a list. Now go partner with those people.
Of course, saying "go partner" is easier said than done. But the effort is worth it, because this form of marketing is so powerful.
I've always been a proponent of "partnership" marketing. I recall an article by Kim Cady that appeared on Empty Easel, Art Marketing Through Partnerships, reminding me how well partnership marketing can work.
Kim, who paints animals, has successfully partnered with animal shelters, mom-and-pop pet stores, and local animal groomers. I suspect veterinary clinics would be a good fit too. Her partners receive anywhere from 20%-50% of the proceeds she makes because of those partnerships. And that's an important point. You need to have a mentality of what you can give to the partnership first.
