Roughly a year after AT&T acquired WarnerMedia (née Time Warner) and officially introduced its advanced advertising arm Xandr, the telecom giant’s two advertising-related businesses have agency ad buyers seeing double, hoping for a clearer view of how the two divisions will work together. Read more below.

• A year after AT&T bought WarnerMedia and announced its advertising arm Xandr, agency ad buyers remain confused over the sales proposition, which remains too separate for their liking.
• From Digiday Research: Having control over marketing isn't just about monitoring where the dollars are going. Here, we take a look at what exactly marketers are moving in-house, and why.
• Publishers are increasingly interested in tying together their logged-in user information, also known as authenticated users, with consent. The result: authenticated consent is a term that has started to crop up more and will likely gain more steam in the future. Here's what it means.