"The Forrester Wave™: Marketing Measurement
and Optimization Solutions, Q1 2020"
is Now Available

 

Hi there,

Download the Report to Read Why Forrester Named Analytic Partners a Leader and Top-Ranked in both Strategy and Current Offering Categories

In "The Forrester Wave™: Marketing Measurement and Optimization Q1 2020", Analytic Partners was named a Leader and was Top-Ranked in the report’s Strategy and Current Offering categories among all evaluated vendors. Access the Wave to read how Forrester ranked the vendors in this space.

Forrester evaluated marketing measurement and optimization vendors and “identified the nine most significant ones…and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.” The Forrester report stated that “Firms should put Analytic Partners on their shortlist if they’re ready to innovate their measurement strategy.”

The Forrester report states that Analytic Partners “received high marks for its unified measurement approach that dynamically integrates marketing performance data with geographic variations, customer behaviors, and sales channels to measure short-term revenue impact and long-term effects.” In addition, customer reference feedback “commended AP for its services, strategic vision, and roadmap,” and cited that “AP can help ‘manage talent and tools’ to bring together insights and go beyond asking the ‘cookie cutter’ marketing and business questions."

About Analytic Partners

Analytic Partners is a global marketing analytics company that leverages adaptive modeling techniques and tools to help companies generate better marketing ROI, drive growth and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance.