Who might become Twitter's new CEO if Elon Musk actually steps down? Twitter is certainly ending this year with a bang, or rather an understanding that Elon Musk won't be "Chief Twit" for much longer. Here's our hot take on who that individual should (or could) be. Additional coverage: Other things to know about - In addition to expanding its product offerings, Comscore has improved upon its collection of data — changing from a panel-based to a hybrid model to capture more robust and granular data. Produced in partnership with Marketecture.
- Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters. Sponsored by LiveIntent.
- Download this new guide to learn how marketers are adapting to changing social media audiences and leveraging social shopping. Sponsored by Inmar Intelligence.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Here’s our hot take on who that individual should (or could) be. | | |
|
howdy! | | | | | To win the streaming wars, entertainment companies are jockeying to adapt popular gaming intellectual properties — and translate their own pre-existing IPs into the world of gaming. | | |
| | | | | With the rise of CTV/OTT viewership and the increased shift of linear spend to those platforms, advertisers want a more TV-like buying experience. | | |
| Advertisement |  | | |
howdy! | | | | | Digiday caught up with eight creators and influencers to find out exactly what’s on their Christmas wish lists from social platforms this year | | |
| | | | | Independent agencies have the ability to be more agile than holding companies, from jumping on trends to being able to work with new vendors more easily. | | |
howdy! | | | | | Media execs reflect on some of the top trends from 2022. | | |
| Advertisement |  | | |
| | | | | Advertising on CTV offers marketers access to platforms with premium content at a competitive price point, bolstered by data targeting capabilities. | | |
howdy! | | | | | As Zoom becomes more than a video conferencing tool, the tech company is leveraging global brand partnerships to get the word out. | | |
howdy! | | | | | By creating sports content palatable to a younger digital audience, Jomboy Media has blazed new potential career paths for other types of professionals from the traditional sports space. | | |
|
