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Who Needs Justice League? The CW’s Annual Superhero Crossover Is the Network’s ‘Super Bowl’ Last year’s team-up was the most-watched week in network history By Jason Lynch Justice League may have disappointed in the box office this month, but at least DC can still rely on its other major superhero team-up: The CW's annual four-series crossover, which kicks off tonight. This is the third year that the network will bring together the stars of its entire DC superhero lineup--Supergirl, The Flash, Arrow...
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NBCU and Verizon Add AR and a Spot Thanking First Responders to Thanksgiving Parade Partnership 'Super Bowl of family viewing’ draws nearly 25 million viewers By Jason Lynch Verizon and NBCUniversal are teaming up again this year to livestream the Macy's Thanksgiving Day Parade, in a partnership that also includes several new activations during the NBC telecast. Last year was the first time Verizon offered a 360-degree livestream of the parade on its YouTube page. This time around, Verizon has added a traveling...
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