February 2019

Hi Poets,

This issue includes over a dozen in-depth articles to help you write and send better emails. That's a lot! But I challenge you to find one takeaway and put it into practice.

You're not alone facing the prospect of entertaining an audience, be it for 100 or 100,000 subscribers. While WordPress and MailPoet do make your life easier in terms of sending email newsletters, it's your writing that will drive your readers' interest.

Writing is by far the biggest challenge MailPoet users face. Creating the perfect content can take your precious time away from other important activities. You also need original content ideas to begin with. Next thing you know, you need to plan ahead to make the effort worthwhile.

To help you thrive with your emails and have fun along the way, we recently started re-writing past blog posts and creating fresh ones.

With the help of Rae, a journalist in Melbourne, and Jack, from our support team in London, we've set out to share tips and tricks we ourselves tell our friends, family, colleagues and a few users we have been privileged to meet face-to-face.

For example, 10-Point Checklist for Writing Amazing Blog Posts is a must-read. It mixes hard learned lessons from studying journalism with straightforward SEO tips. This post was originally written as an internal document for our guest writers with clear actionable items. It's now in your hands.

Through our customer support team, we also get a lot of questions related to WordPress itself. While there are other great sources for everything WordPress, like Kinsta's blog, we will start sharing our unique perspective on WordPress when there's a chance for originality.

Jack's guide on how to recruit your first WordPress developer is good example of WordPress focused tips, coming from an experienced WordPress developer himself.

Finally, we've partnered with half a dozen illustrators around the globe to create unique artwork for each post. It's that extra touch we hope you enjoy as much as we do!

Now, dig in below and learn something new!

Kim and the MailPoet team
1-improve-click-rates
Email Marketing

How to Improve Your Click Rates

Getting your subscribers to open your emails is easier than getting them to click-through. So, what constitutes a good click-through rate? In this post, we give you some solid strategies to help you improve your click-through rates.

A Jar Full Of Email Marketing Tips.

Shoot from both hips thanks to our email marketing tips.
3-welcome-email-post

February 8, 2019

Greeting Your Users – A Welcome Email Guide

If you don't have a welcome email set up, or you're unsure of what to put in it, start here.
Read Article >
2-6-Mistakes

February 8, 2019

6 Mistakes to Avoid in Your Newsletter

The common pitfalls to avoid before pressing "Send."
Read Article >
4-Do_Not_Reply

January 31, 2019

Never Use a “No-Reply” Email Address (and What to Do Instead)

Don't fall for this temptation. Instead, use it as opportunity to find out more about your subscribers or customers.
Read Article >
5-Should-I-Buy-Lists

February 8, 2019

Should You Buy Email Lists?

Don’t do it! No matter how much you need to reach the maximum audience, there's a line you shouldn't cross.
Read Article >

Try it

Free Premium Plugin

The Premium add-on for MailPoet is available for a limited time as a free trial.
6--10-point-check-list
Writing Tips

10-Point Checklist for Writing Amazing Blog Posts

If you could only read one article on writing, this would be it. What started as an internal guide at MailPoet about putting together a great blog post is now in your hands. These 10 points will make sure you not only stand out with exceptional content, but you also rank well in search.

Hype Your Type With These Writing Tips

Dos and don'ts for your content in our writing tips.
8-When-To-send-Mails

February 8, 2019

What’s the Best Day to Send Emails?

You'll find a lot of contradictory answers to this question online. We're here to help you answer this loaded question.
Read Article >
8-Typography

January 23, 2019

Typography & Email: The Best Fonts, Sizes & Tips

We researched the best fonts to use for emails, along with font sizes, and other elements of best practice email typography.
Read Article >
7-content-ideas

February 8, 2019

How to Come Up With Content Ideas

Discover 7 sources of ideas that we use at MailPoet to keep ourselves busy writing original content.
Read Article >
9-how-to-plan-your-posts

January 23, 2019

How to Plan Your Posts

You must stay ahead of the game or you'll always feel like you're playing catch-up! Here's how we do it at MailPoet.
Read Article >
11-Less-is-more-concise

February 8, 2019

Less is More: Being Concise in Emails and Blog Posts

Don't babble. Your readers are in a hurry! Find out how to slash your text and stick to the point before you start writing, and when you make your final edits.
Read Article >
12-hiring-WP-dev
February 5, 2019

A Guide to Hiring Your First WordPress Developer

It can be tricky finding the right person to help with your website. There are hundreds of WordPress experts online with varying rates. Which will you pick and why?

Our support colleague Jack, who is also a WordPress developer, takes a deep dive into where to look and what to look out for in your next WordPress hire.

Giving Back

Giving Back, In Style

To ensure our engineering team writes better JavaScript together, they use a cool tool that imposes style rules.

It's called ESLint. We're proud donors to this open source project.

Links That Got Us Chatting

A genuine unordered list of great articles.
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