| | | | February 2019 Hi Poets, This issue includes over a dozen in-depth articles to help you write and send better emails. That's a lot! But I challenge you to find one takeaway and put it into practice.
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You're not alone facing the prospect of entertaining an audience, be it for 100 or 100,000 subscribers. While WordPress and MailPoet do make your life easier in terms of sending email newsletters, it's your writing that will drive your readers' interest.
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Writing is by far the biggest challenge MailPoet users face. Creating the perfect content can take your precious time away from other important activities. You also need original content ideas to begin with. Next thing you know, you need to plan ahead to make the effort worthwhile.
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To help you thrive with your emails and have fun along the way, we recently started re-writing past blog posts and creating fresh ones.
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With the help of Rae, a journalist in Melbourne, and Jack, from our support team in London, we've set out to share tips and tricks we ourselves tell our friends, family, colleagues and a few users we have been privileged to meet face-to-face.
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For example, 10-Point Checklist for Writing Amazing Blog Posts is a must-read. It mixes hard learned lessons from studying journalism with straightforward SEO tips. This post was originally written as an internal document for our guest writers with clear actionable items. It's now in your hands.
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Through our customer support team, we also get a lot of questions related to WordPress itself. While there are other great sources for everything WordPress, like Kinsta's blog, we will start sharing our unique perspective on WordPress when there's a chance for originality.
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Finally, we've partnered with half a dozen illustrators around the globe to create unique artwork for each post. It's that extra touch we hope you enjoy as much as we do!
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Now, dig in below and learn something new!
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| Kim and the MailPoet team |
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|  | How to Improve Your Click Rates | Getting your subscribers to open your emails is easier than getting them to click-through. So, what constitutes a good click-through rate? In this post, we give you some solid strategies to help you improve your click-through rates. |
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| | | A Jar Full Of Email Marketing Tips. |
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|  | February 8, 2019 Greeting Your Users – A Welcome Email Guide | If you don't have a welcome email set up, or you're unsure of what to put in it, start here. |
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 | February 8, 2019 6 Mistakes to Avoid in Your Newsletter
| The common pitfalls to avoid before pressing "Send." |
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|  | January 31, 2019 Never Use a “No-Reply” Email Address (and What to Do Instead) | Don't fall for this temptation. Instead, use it as opportunity to find out more about your subscribers or customers. |
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 | February 8, 2019 Should You Buy Email Lists?
| Don’t do it! No matter how much you need to reach the maximum audience, there's a line you shouldn't cross. |
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| Try it Free Premium Plugin | The Premium add-on for MailPoet is available for a limited time as a free trial. |
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|  | 10-Point Checklist for Writing Amazing Blog Posts | If you could only read one article on writing, this would be it. What started as an internal guide at MailPoet about putting together a great blog post is now in your hands. These 10 points will make sure you not only stand out with exceptional content, but you also rank well in search. |
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| | | Hype Your Type With These Writing Tips |
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|  | February 8, 2019 What’s the Best Day to Send Emails? | You'll find a lot of contradictory answers to this question online. We're here to help you answer this loaded question. |
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 | January 23, 2019 Typography & Email: The Best Fonts, Sizes & Tips
| We researched the best fonts to use for emails, along with font sizes, and other elements of best practice email typography. |
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|  | February 8, 2019 How to Come Up With Content Ideas | Discover 7 sources of ideas that we use at MailPoet to keep ourselves busy writing original content. |
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 | January 23, 2019 How to Plan Your Posts
| You must stay ahead of the game or you'll always feel like you're playing catch-up! Here's how we do it at MailPoet. |
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|  | February 8, 2019 Less is More: Being Concise in Emails and Blog Posts | Don't babble. Your readers are in a hurry! Find out how to slash your text and stick to the point before you start writing, and when you make your final edits. |
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|  | A Guide to Hiring Your First WordPress Developer It can be tricky finding the right person to help with your website. There are hundreds of WordPress experts online with varying rates. Which will you pick and why?
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| Our support colleague Jack, who is also a WordPress developer, takes a deep dive into where to look and what to look out for in your next WordPress hire. |
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| Giving Back Giving Back, In Style To ensure our engineering team writes better JavaScript together, they use a cool tool that imposes style rules.
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| It's called ESLint. We're proud donors to this open source project. |
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| Links That Got Us Chatting A genuine unordered list of great articles.
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