Good morning, Marketer, spring is on the way!
So, who really won the Super Bowl? While civilians and the scoreboard say the Chiefs, marketers listen to the buzz for the sound of money. Was it Rihanna? Ben Affleck and Dunkin? Our own Chris Wood has the story on the questions and ads that really engaged consumers.
Also, Scott Vaughn explains product-led growth. It’s a very important business methodology and a go-to-market strategy for developing, marketing, selling and using software. But, is it right for you? Read his real-world examples to find out.
Constantine von Hoffman,
Managing Editor
