CRISIS COMMUNICATIONS

WHO targets misinformation with new COVID variant naming system, American job vacancies hit record high, and Discovery announces new moniker

Also: Giant Food promotes e-commerce Pride campaign, Reuters pauses paywall plans, and TikTok launches incubator for Black creatives.

TELL ME ABOUT IT

As masks come off, what are the implications for PR?

Industry insiders break down what the data has to say about messaging the changes about mask guidance in public spaces.

Inside Deloitte’s push for cybersecurity diversity

Get insights into the firm’s campaign to correct tech’s ‘gender deficit,’ as well as crucial guidance on how communicators can help mitigate data-breach damage.

A DAY IN THE LIFE

Allen & Gerritsen’s Eva Wasko: ‘Representation matters’

Here’s how one PR pro is sharing with clients the need for DE&I on campaigns, in conference calls and around the decision-making table.

In a post-crisis world, experts and peers are the most trusted

As audiences lose faith in media outlets, government and institutions, personal relationships with colleagues or an individual’s employer competes with expert insights.

DAILY SCOOP

Brands highlight transgender rights for Pride Month, how personalization improves email open rates, and Microsoft catches Russian cyberattack

Also: Costco resumes free samples, Facebook explains ad review process, and airlines ban alcohol sales on flights.

OP-ED

If words matter so much, let’s find better ones

Bill Novelli, cofounder of Porter Novelli and former CEO of AARP, shares five tips for how PR pros can use their work to improve public discourse and encourage civility.

How to onboard and support interns—and maximize their experience

An HR exec shares guidance on ensuring your intern program runs smoothly and is enriching for all parties involved.

PR INDUSTRY

3 communications trends to watch

Ragan Training experts deliver insights to help you succeed. Here are some trends and tech recs to help keep you ahead of the curve in communications.

RESEARCH

Communicators are measuring their work more frequently, and using the data more strategically

Ragan’s exclusive Communications Leadership Council Benchmark Report is both a snapshot of the discipline and a roadmap for moving forward.

PR INDUSTRY

Memorial Day messaging reminders

Take these steps to prevent unnecessary backlash due to mindless, tasteless or tacky communication.

VISUAL & VIDEO COMMUNICATIONS

How museums and libraries are thrilling audiences on TikTok

Here’s what you can learn from the success of these institutions in delivering short video content—and tips for replicating their process.

WINNING CAMPAIGNS

Dating site creates new features to support Black Lives Matter movement, garnering 95 million media impressions

Its questionnaire and badge allowed users to show their support for BLM. This has earned OkCupid a win in the Cause-Related Marketing Campaign category of Ragan’s PR Daily Awards.

RAGAN AWARDS

Announcing Ragan’s 2021 PR Daily Awards

Enter the PR industry’s most esteemed recognition program. Don’t miss the June 18 entry deadline.