Good morning, Marketer, and is it time to look ahead?
There will be a Times Square ball-drop this year, but without spectators. In any case, we’re counting down the last days of this non-stellar year and starting to look ahead.
My feeling is that the world long-predicted — in fiction (especially dystopian science fiction) — as well as in tech and martech circles, has arrived, and sooner than expected. It’s the fully connected, always online, digital environment we’ve been slouching towards for the last two decades.
It has many benefits, but also many costs, and I don’t think we’ve yet got a clear picture of the psychological costs of a remoteness which is likely to continue even once vaccination is widespread. Not all offices will open again, not all transactions will return to brick and mortar, and yes, Zoom meetings are here to stay.
We’re all on this journey together. Take a look at some of Ryan Phelan’s thoughts on 2021 below.
Kim Davis
Editorial Director