 |  | | What are the keys to winning, as companies strive to succeed in the rapidly evolving TV and video landscape? Find out at the ARF's AUDIENCExSCIENCE conference on April 15-16 in Jersey City. Industry experts will provide perspective on the future of TV—and give invaluable guidance on how to triumph. A sampling of sessions includes: |  | | Rick Welday, President of AT&T's Advertising Company/Xandr gives his views on how to make advertising matter through the responsible use of consumer insights and technology. | | Megan Clarken, Nielsen's Chief Commerical Officer issues a call to action for the media industry to unlock a new era of growth. | | WarnerMedia's David Beck, Hulu's Julie Detraglia, and Snapchat's Ali Rana share how to capture younger generations in a discussion led by Axios' Sara Fisher. | | CBS' Radha Subramanyam lays out the latest thinking about measurement and research, as well as the relationship between traditional and data approaches. | | The Who's Really Watching OTT & Advanced TV track offers MAGNA Global, Omnicom Analytics, Roku, Turner Ignite, TVision and more with insights on topics like breaking through, targeting and measurement. |
| | Snare a special $200 discount only for Cynposis readers, who are not already registered by emailing registration@thearf.org with CYN in the subject line. Don't miss out—sign up now! | | LEARN MORE + Google Cal + Apple Cal 
| | | | Advertising Research Foundation | 432 Park Avenue South | New York, NY 10016 |
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