According to the latest new business league report from international consultancy R3, the ad industry will increasingly focus on three topics in 2018: transparency, media reviews and acquisitions. In the latter case, rumors about a global firm moving to acquire a major holding company might actually come true. One thing is clear: Two years after...
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December 21, 2017
Advertising & Agency Daily
Your overview of the agency world
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Why 2018 Could Be the Year a Major Agency Holding Company Gets an Acquisition Offer
LinkedIn Looks to Consolidate Its Marketing Efforts With 2 to 3 Creative Agencies
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Make Your Content Sing: What Marketers Can Learn from Publishers
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DigitasLBi Will Go Dark the Last Week of 2017 to Help Light Up Puerto Rico
Pope Francis Turned to Accenture Interactive to Rebrand the Vatican’s News Operations
These Agency Creatives Made a Site That Tracks Films Tainted by Sexual Assault Allegations
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