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Why a digital world needs physical retail

Physical retailers are re-examining what they ‘sell’: a focus not solely on goods and one-dimensional transactions, but a space in which to transact in experiences and brand building.
 
Can Uber achieve super app status in the US?

Super apps are a fixture in Asia but for all of their success in the East, they haven’t caught on in a big way in the West. Could Uber change that?
 
Beware the exception to the rule when it comes to personalisation

Whilst automation is critical to delivering a 1-to-1 marketing experience to each shopper, every so often we are reminded of the importance of human supervision.
 
Why are more and more digital agencies offering strategy as a service?

Where strategy has previously been employed as an optional extra within the web design project process, it is now being offered as a service in itself by many agencies.
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